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United By Blue
Branding & Internal Marketing
From 2019-2022 I was Senior Designer for sustainable lifestyle and clothing brand United By Blue. I oversaw all of brand visuals. I took ownership and redefined our brands guidelines. We saw positive results from bringing our branding to a more elevated and sophisticated level by reaching a modern younger audience.
In addition to the redefining of the guidelines, I was tasked with the day to day design needs of the company. Some projects included: design and art direction of print catalogs and mailers, seasonal brand concepting, website design and deliverables, social media design, email design, environmental design and out-of-home, product design and packaging.
Photography: Kelly Smith and Mark Williams
Creative Direction: Kelly Smith
Copywriting: Olivia Saccamento
Store Concepting/Styling: Dan Taylor
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